What I did?
Clear CTA Differentiation
The primary and secondary CTAs were visually separated to remove confusion. The Continue button now stands out as the dominant action, while secondary actions are styled more subtly, helping users make the right choice faster and with confidence.
Resolved Card Selection Ambiguity
The selection state of user cards was redesigned to be more intuitive. Clear visual markers now indicate the active card, reducing guesswork and ensuring users immediately recognize which option is selected.
Consistent and Meaningful Card Borders
Borders were standardized and assigned clear meanings. Instead of arbitrary colors, each border style now communicates a specific state, creating consistency and reducing cognitive load for users.
Sidebar Improvements for Visual Clarity
The sidebar was redesigned with brand-aligned icons and a stronger highlight for the active tab. This improved navigation clarity and ensured users always know exactly where they are in the process.
Improved Visual Hierarchy in Layout
The page layout was restructured to emphasize priority elements. Key actions and content areas now draw attention first, guiding users through the flow naturally and efficiently.
Enhanced Text Visibility
Text contrast and size were refined to make information easier to scan and read. This improved accessibility and reduced eye strain, ensuring critical details are never missed.
Refined “Urgent Care” Section Hierarchy
The Urgent Care section was reorganized with clearer hierarchy and spacing. The redesign makes the service details more prominent, supporting quicker decision-making for users.
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AllyHealth
A Virtual Healthcare Platform
Background
AllyHealth is a 24/7 virtual care platform that connects employees and families with doctors, therapists, and health experts. Its modular design lets organizations tailor healthcare benefits, driving higher engagement and seamless care experiences year-round.
Problem
Imagine a healthcare professional logging into a platform they use daily to manage critical patient data and coordinate with other specialists. Instead of a smooth, reassuring experience, they face:
An outdated interface that looks like it hasn’t been touched in years, making them question if the platform is still actively supported.
Inconsistent layouts and styles from one page to another, forcing them to pause and reorient every time they switch sections.
Cluttered screens with too much information crammed together, making it harder to spot the data they need quickly.
Unintuitive navigation that turns simple tasks into frustrating scavenger hunts.
For a busy healthcare professional, every second counts.
Yet, this outdated design slowed them down, added unnecessary stress, and chipped away at their trust in the platform — a dangerous risk in an industry where accuracy, speed, and trust are critical.
This redesign wasn’t just about making things “look better”
It was about:
Restoring confidence in the platform
Helping healthcare professionals work faster and more accurately
Aligning the experience with modern usability and design standards
Ensuring every click supports — not hinders — their workflow
Enhancing user experience without changing the existing user flow.
Restricted color palette due to brand guidelines.
Restrictions on modifying UX copy/text.
Technical constraints - design changes couldn’t be made because of API restrictions.
Needed to balance modern visuals with familiarity for existing users.
Inconsistencies across modules required design harmonization without full overhaul.
Business Goals
Enhancing UX & UI of the web app without changing the backend APIs.
Ensure design flexibility to accommodate custom branding for business partners.
Scalable Design and Systems.
Align the product’s identity with updated brand guidelines.
Solution
The redesigned application delivers a modern, flexible, and business-ready healthcare experience. It’s built to be intuitive for end-users while adaptable for different business needs.
Key Highlights:
Improved User Interface (UI): A fresh, modern look that enhances visual clarity, improves navigation, and creates a more trustworthy feel for healthcare professionals.
Clear Doctor Consultation Flow: Step-by-step guidance for booking and conducting consultations, ensuring users know exactly what to do at each stage.
Tailored Business Recommendations: The platform can adapt its features and suggestions based on the specific requirements of each business partner.
Customizable Branding: Flexible design elements allow quick adaptation of colors, logos, and visual styles to match the brand identity of different business partners.
Adaptive Design for All Devices: Seamless experience across desktop, tablet, and mobile — ensuring usability regardless of the device.
Expandable Design System:
Built using reusable components and auto-layout for faster design updates.
Includes clear design guidelines for consistent application.
Scalable for future features without needing a full redesign.
Results
15% faster average booking time.
+25% increase in user efficiency across key workflows.
30% fewer support tickets related to UI confusion or navigation.
3 new business partners onboarded through the flexible theme based system.
AA accessibility compliance achieved throughout redesigned app.
Loading screens UI, more snack bars to inform user, app walk through, qTips for better user communication.
Use of animation and micro interactions for success states or reciprocating to users.
More features can be added like transcripts of client and patient conversation even recordings of the conversation between both.
Follow ups with the same doctor feature - if users needs to visit the doctor after 5 days.
Lab test and Blood sample test results features.
Defined brand theming tokens earlier to support partner-level customizations.
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Improved Contrast and Accessibility
The secondary color was updated to blue, ensuring stronger contrast and compliance with accessibility standards, making text and actions easier to read.
Engaging and Visual Cards
Illustrations were added to the cards, creating a more engaging experience and adding visual interest without distracting from the core content.
Contextually Relevant Add Action
The Add action was grouped directly within the main question of the form, maintaining contextual flow and reducing cognitive friction for users.
Clear Stepper States
The stepper was redesigned with obvious state changes, allowing users to instantly recognize their progress through the form.
Decluttered Information
The unnecessary Last Updated section was removed, reducing clutter and keeping focus on the most relevant information.
What I did?
Screen 3
Contextual Pharmacy Preview
The redesigned screen displays the selected pharmacy with address, availability, and contact details upfront, reducing uncertainty and reinforcing user confidence.
Integrated Map for Spatial Clarity
A live map was introduced, allowing users to visually confirm pharmacy location instead of relying solely on text-based inputs.
Flexible and Streamlined Search
Search options were expanded to include name, street/area, state, or ZIP code, while also providing a “24-hour only” filter for faster, more relevant results.
Personalized Journey with Progress Indicators
User profile and stepper progress are clearly visible, offering a sense of continuity and control throughout the healthcare journey.
Stronger Navigation and Actions
The “Continue” button replaces the generic “Search Pharmacies” action, creating a clearer, more confident path forward for users.
What I did?
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Decluttered Time Slot Selection
The old design crammed 20+ time slots into a tight grid, overwhelming users. The new interface simplifies scheduling with a clean, vertical time picker, reducing cognitive load and making selection effortless.
Enhanced Doctor Profile Presentation
Key details like specialization, experience, expertise, and location are now surfaced at the top with clear grouping, giving patients instant confidence in their provider choice.
Rich Metadata with Visual Hierarchy
Information such as licensed states, spoken languages, and call types are separated into distinct sections and badges, ensuring critical metadata is scannable and accessible.
Trust and Transparency Elements
Doctor verification, ratings, and reviews are prominently displayed, helping users make informed, trustworthy choices without extra steps.
Streamlined Booking Flow
Instead of a detached “Continue” button, a dedicated booking panel allows patients to select session type, date, and time seamlessly, with the chosen slot clearly highlighted before confirmation.
What I did?
Screen 5
Clearer Appointment Overview
Instead of scattered appointment cards, the redesign consolidates details into a single, clean section with doctor info, call type, and reason for visit — giving users immediate clarity.
Action-Oriented Call to Join
The vague “Start Video Call” button has been replaced with a contextual “Join Call” action, tied directly to the appointment, reducing ambiguity and increasing confidence.
Guided Service Options
Newly added tiles like Get Mental Health Support and Book an Appointment offer proactive guidance, helping users quickly find the right service without searching.
Expanded Service Visibility
A dedicated “Our Services” section showcases wellness coaching, employee assistance, and support programs — increasing discoverability and reinforcing value.
Modernized Visual Hierarchy
The interface now uses color blocks, cards, and structured spacing, turning a flat experience into a visually organized, engaging dashboard.
What I did?